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Product updates targeting engagement and trust can modestly lift engagement metrics and ad inventory utilization. Historically, increases in platform stickiness and cross-service integrations have supported ad revenue, though execution risk and monetization timing remain key uncertainties.
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Meta launches a Seller app for Marketplace, a free Facebook Verified system, and an immersive video UI across Facebook. The updates aim to boost seller activity, trust signals, and video engagement, with potential upside to ad revenue and time spent on the platform. International tests precede a US rollout next year, signaling a broader product-driven engagement push.
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