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Record IMAX revenue and expansion talk suggest higher near-term cash flow and a favorable sentiment for AMC's premium-format strategy, potentially supporting a move higher in the weeks ahead. However, impact hinges on continued run of premium formats and capacity additions.
What happened, with direct paths to the underlying reporting
AMC said The Odyssey delivered a powerful second weekend, driving the highest IMAX revenue in its history through the first two weekends. IMAX 70mm demand is unprecedented, with Lincoln Square 13 running around-the-clock and many screenings sold out through mid-August, prompting talks to add more IMAX slots with Universal and IMAX.
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