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Exclusive NHL content can lift subscriber retention and ARPU; precedent from other rights deals suggests meaningful upside for Rogers' media arm and potential near-term catalysts via subscriber metrics and bundled services.
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Rogers Communications and Amazon's Prime Video secured a 12-year exclusive Canada-wide deal to broadcast Wednesday NHL games and select playoff series starting 2026-27. The agreement strengthens premium hockey content under Rogers' umbrella and could improve subscriber retention and cross-sell opportunities for Prime Video, while reinforcing Canada's hockey-viewing ecosystem amid Sportsnet's broader rights.
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