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New premium editions and expanded accessories imply higher average selling prices and improved cross-sell dynamics, potentially boosting near-term revenue and gross margins if demand holds through August and beyond.
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GoPro expands its Mission 1 ecosystem with Creator Edition and Ultimate Creator Edition, plus Volta 2, Media Mod, and Universal Adhesive Mount, with a firmware update to ensure ecosystem compatibility. The products go on sale in August, potentially lifting hardware and accessory revenue and strengthening engagement with creators in the near term.
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