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A formal ruling allowing the case to proceed raises meaningful downside risk to BTI's earnings and cash flow from potential settlements or higher litigation costs. Tobacco-related class actions have historically led to material reserves and negative stock reactions, especially when tied to consumer safety claims and marketing disclosures.
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A divided U.S. appeals court ruled that BTI must defend a class-action alleging it misled consumers into believing Natural American Spirit cigarettes were safer and contained no additives. The decision sustains potential legal costs and settlements, with possible implications for brand credibility and future marketing disclosures.
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