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The article points to a tangible product roadmap and an early monetization signal (video in comments >10%), plus a testing timeline later this year. Positive engagement and ad growth from video features could lift GTV/ARPU expectations for RDDT if implemented successfully.
What happened, with direct paths to the underlying reporting
Reddit disclosed on its Q2 call that it is building a video Reddit experience with background listening, aiming to tap demand for audio-driven formats seen on TikTok. If testing progresses as planned later this year, it could lift user engagement and advertising revenue, leveraging current momentum from video features already driving data. Early indicators show video-in-comments now makes up more than 10% of Reddit's video posts.
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