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Strong Q2 beat, positive guidance implications likely to support near-term gains; outsized Friday rally (>15%) signals momentum, though long-term margins and outlook remain concerns.
What happened, with direct paths to the underlying reporting
Amazon posted a better-than-expected Q2 result, lifting shares more than 15% as investors welcomed stronger revenue, advertising and cloud momentum. The broader market showed improved sentiment but remained in the Fear zone, while Apple dropped after its results. The rally signals near-term upside for AMZN, though margins and guidance remain key watch points.
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