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Promotional, limited-duration menu additions and an experiential event typically drive short-term traffic and check size. Similar limited-time campaigns in quick-service restaurants have yielded modest lift in footfall and AOV, especially via loyalty programs and app engagement.
What happened, with direct paths to the underlying reporting
Wingstop unveils Flavor Rodeo, reviving Carolina Gold and Jamaican Jerk and adding Hot Honey Mustard Dip and Sprite Strawberry Rodeo. The campaign features a Fort Worth Delivery Cowboy event and a nationwide $0 delivery promo (Aug 14–16, GIDDYUP), leveraging Club Wingstop loyalty to spur near-term traffic and orders.
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