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Strong early metrics for Live; potential for higher GMV and engagement as expansion continues, though lack of exact GMV data adds some ambiguity.
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eBay reported strong progress in its Live shopping initiative, with GMV rising about eightfold year-over-year across seven markets, though exact GMV figures were not disclosed. The company is expanding self-service onboarding to 300+ categories and has improved discovery and operational tools to boost engagement and transaction velocity. The trend aligns with a broader shift to live commerce as rivals intensify efforts in the space.
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