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Positive ESG narrative and potential brand lift; near-term costs are a concern but may be outweighed by improved consumer appeal and potential pricing power if margins remain manageable.
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Kellogg will eliminate artificial colors from all cereals by year-end 2026, ahead of the prior 2027 target. The change uses fruit- and vegetable-based juices to maintain hues and includes removing BHT with new processing equipment. The move strengthens ESG credentials and could boost brand perception, though near-term reform costs may weigh margins.
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