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Promotions that boost evening traffic and average ticket can lift near-term SSS and revenue per dine-in; multiple-year promos often yield transient boosts; historical restaurant promos show quick traffic bumps but limited lasting earnings impact absent repeatable cycle.
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Red Robin unveiled a limited-time Dinner Double Feature for $17.99, letting guests pair two half-entrée selections with a Bottomless Side and a dessert or appetizer. The dine-in promotion runs from 4 p.m. to close starting Aug. 10, offering 180 possible combinations designed to lift dinner traffic and average ticket in the near term, with impact depending on store-level uptake.
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