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Promotional event and CSR partnerships can lift near-term foot traffic and pet-category sales, especially in a discretionary spend category; potential modest uplift to 2H26 comps, though material earnings impact depends on promotion ROI and mix.
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Animal Days returns with nationwide deals, a Saturday pawty, and $255k in shelter grants through Miranda Lambert's MuttNation Foundation, boosting brand visibility and community goodwill. The events could lift foot traffic and near-term pet-category sales in 2H26, reinforcing TSCO's position as a community-focused rural lifestyle retailer.
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