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ZoomInfo Case Highlights Intent-Driven GTM Wins with Kelly Office Solutions

Aug 11, 2026, 1:21 PM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

Shows tangible GTM platform effectiveness with enterprise client; may bolster investor confidence and potential near-term demand, though single case limits material near-term price shift.

AI summary

What happened, with direct paths to the underlying reporting

ZoomInfo touts a success case where Kelly Office Solutions adopted intent-driven targeting to accelerate new business and build a substantial pipeline in its first year. The story underscores the platform’s ability to shift from door-to-door outreach to precision account targeting, potentially expanding ZoomInfo’s enterprise adoption and recurring GTM revenue.

  • Kelly Office Solutions won six figures in new business. Pipeline exceeds $0.5M.
  • Intent-driven targeting replaced door-to-door hunting. Reps reach qualified accounts faster.
  • First-year deployment across two offices proved concept worked.
  • ZoomInfo cites buying signals and precise firmographics as core signals.

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