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ZoomInfo GTM Platform Drives Fivefold CTR at Alchemy Cloud, Lowers CPC

Aug 13, 2026, 1:49 PM EDT1 sourcesAI-analyzed

Why it may matterVerify against the original reporting

Quantified ROI (CTR +5x, CPC -24%, leads +3x) supports the value proposition of ZoomInfo's GTM platform; could bolster adoption among enterprise customers and justify upsell/cross-sell momentum.

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What happened, with direct paths to the underlying reporting

ZoomInfo reports Alchemy Cloud, a San Francisco enterprise software company, achieved a roughly fivefold increase in average clickthrough rate across market segments while cutting cost per click by 24% using ZoomInfo's audience targeting and enrichment. The case demonstrates the platform's ability to define TAM, tailor messages by industry, and accelerate pipeline, potentially signaling stronger demand for ZoomInfo's GTM SaaS offering.

Alchemy Cloud's CTR rose roughly fivefold across segments; CPC fell 24%.
ZoomInfo enabled precise, segment-by-segment targeting and enriched CRM data.
Pipeline on pace to triple last year's sales-qualified leads at this point.
TAM spans cosmetics to industrial chemicals, packaging, and energy materials.
Date: August 13, 2026 press release.

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