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Mattel Expands Monster High with Wednesday Addams and Agnes DeMille Dolls

Aug 13, 2026, 3:07 PM EDT1 sourcesAI-analyzed

Why it may matterVerify against the original reporting

Limited-run exclusivity and strong IP demand could lift short-term Monster High sales and improve investor visibility on MAT's licensing upside.

AI summary

What happened, with direct paths to the underlying reporting

Mattel is releasing two new Monster High Skullector dolls based on Wednesday Addams and Agnes DeMille from Netflix's Wednesday. The limited Fang Club exclusive sale runs Aug 19–20 at $44, potentially boosting near-term Monster High revenue and reinforcing Mattel's IP-driven strategy as Wednesday's global popularity supports consumer demand for licensed merchandise.

Mattel Creations launches Wednesday Addams and Agnes DeMille Monster High dolls.
Sale window Aug 19-20 for Fang Club members, while supplies last.
Dolls priced at $44; 10.5 inches tall with 11 articulation points.
Wednesday IP momentum drives demand, with Season 1 views at 252.1M.
Past releases include Enid Sinclair (Aug 2024) and Bianca Barclay (Oct 2025).

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