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IP-based, blockbuster Halloween events historically boost attendance, per-guest spend, and merch sales; the scale (11 new mazes, 448 experiences) suggests meaningful incremental attendance potential for 2026 and better cross-park monetization.
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Six Flags announces 11 new haunted mazes tied to major IPs like Diablo, Jason Universe, Final Destination, and Blair Witch for 2026. With 448 Halloween experiences and 196 scare zones across parks, the lineup aims to boost guest engagement and merchandising, complemented by 2027 pass incentives that could lift multi-park attendance and longer-term cash flow.
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