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DLXBullishCorporate Developmentsnews

High materiality7/10

Deluxe expands Merchant Services leadership with Celero founder appointment

Aug 17, 2026, 4:35 PM EDT1 sourcesAI-analyzed

Why it may matterVerify against the original reporting

The addition of a proven payments executive and Celero-scale capabilities could lift DLX’s merchant-services revenue trajectory, support cross-sell opportunities, and improve market perception of DLX’s growth engine; execution risk remains a consideration.

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What happened, with direct paths to the underlying reporting

Deluxe appointed Kevin Jones, Celero Commerce’s founder, to lead its Merchant Services unit after acquiring Celero. Jones brings 20+ years in payments and Celero’s scale—over $28 billion processed with 175 banking partners and 55,000 SMBs annually—into Deluxe’s growth engine. The move could accelerate DLX’s non-bank merchant acquiring and enable cross-sell across its platform.

Deluxe names Kevin Jones President of Merchant Services. Jones led Celero Commerce to scale payments.
Celero processed over $28B with 175 banking partners and 55,000 SMBs annually.
Deluxe acquired Celero earlier this month, expanding its non-bank merchant acquiring.
Nilson ranks Deluxe among top-10 non-bank merchant acquirers.
CEO Barry McCarthy highlights Jones’ payments leadership and ROI focus.

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