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DOOBullishCorporate Developmentsnews

Medium materiality6/10

Sea-Doo and Senna Brand Launch 1,991-Unit Senna 350 Limited Edition

Aug 18, 2026, 6:05 AM EDT2 sourcesAI-analyzed

Why it may matterVerify against the original reporting

Limited-edition, high-visibility collaboration can support higher ASP and premium perception, though unit count is small; immediate earnings impact is limited, but branding effects may modestly lift demand in the premium segment.

AI summary

What happened, with direct paths to the underlying reporting

BRP's Sea-Doo unveils a year-long partnership with Senna Brand to produce a limited-run RXP-X Senna 350. Only 1,991 units will be available worldwide, pairing a 350-horsepower Rotax 1630 ACE engine with Ayrton Senna branding. The collaboration aims to boost premium perception and early demand, potentially supporting ASP in the high-end segment despite modest unit volume.

Sea-Doo and Senna Brand announce a one-year partnership.
Limited edition RXP-X Senna 350, 1,991 units worldwide; pre-orders open.
Rotax 1630 ACE engine delivers 350 hp; 0-60 mph faster by 15%.
BRP emphasizes Ayrton Senna legacy with integrated branding and quotes.

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