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Strong, proven IP with full ownership can improve content mix quality, aiding subscriber growth and retention. History shows well-managed renewals and global originals can sustain engagement and reduce licensing leakage, though the impact unfolds over multiple quarters to years.
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Netflix announced The Hunting Wives Season 2 will debut November 26, 2026, after the show drew 1.6 billion minutes and ranked #1 in the US for five weeks. Netflix now fully owns the series as a global Netflix Original, with Season 3 in development. The long production gap, relative to peers, could pressure retention unless the new season performs strongly.
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