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High materiality7/10

ZoomInfo case study shows 90% research-time reduction boosting GTM productivity

Aug 21, 2026, 10:13 AM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

Demonstrates tangible ROI from GTM tooling; could drive new customer adds and upsell opportunities for ZoomInfo, though no direct revenue figures are provided.

AI summary

What happened, with direct paths to the underlying reporting

Demodesk cut daily prospect research from hours to minutes using ZoomInfo data, enabling reps to hit five accounts and 25 contacts per day. The efficiency gains improved conversation quality and broadened use across marketing and CRM workflows, reinforcing ZoomInfo's GTM platform as a scalable ROI driver and potentially expanding enterprise adoption.

  • ZoomInfo cites Demodesk's prospect research time cut to 10–15 minutes.
  • Quota remains five accounts and 25 contacts daily; reps now sell more.
  • Manual uploads removed; lists built in ZoomInfo with filters.
  • Integration with Salesforce and sales automation eliminates data entry.
  • Internal case supports ROI narrative for GTM platform advantages.

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