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The collaboration creates a new, scalable mortgage product with a sizable potential addressable segment (Coinbase One users). Early demand signals (waitlist data and projected $260M volume) suggest a tangible near-term uplift in BETR-originated loans, despite potential margin pressure from lender credits.
What happened, with direct paths to the underlying reporting
Better Mortgage and Coinbase unveiled general availability for token-backed, conforming mortgages, offering Coinbase One members a 1% rebate up to $10k on BETR products. Waitlist data showed strong demand (76% Coinbase One users; 60% plan to buy within six months) and over $260 million in projected loan volume pre-launch. Availability began August 12, 2026, signaling potential BETR volume growth and cross-sell opportunities.
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