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The news signals meaningful expansion of Instacart's addressable market via Costco, potentially boosting GMV and new order streams in the near term. While cost and margin effects remain uncertain, historic reactions to platform expansions and retailer partnerships tend to lift cart-level metrics and investor sentiment temporarily.
What happened, with direct paths to the underlying reporting
Instacart said Costco's custom cakes and party platters can now be delivered nationwide, powered by FoodStorm. The expanded offering deepens the Costco-Instacart partnership, which began in 2017, and links Costco’s bakery and deli to online orders. The news could lift gross merchandise volume and order frequency on the Instacart marketplace in the near term, providing a fresh CART catalyst.
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