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The deal adds meaningful live boxing content to FUBO's FAST network and OTA reach, with a multi-year horizon and 16 events in 2027, potentially boosting ad impressions and monetization. Materiality depends on viewership and ad yields; historical FAST-content deals have driven incremental ad revenue but vary by execution.
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TBL signed a multi-year streaming deal with Fubo Sports Network, expanding distribution to US and Canada through 2027, starting MegaBrawl 4 on Aug 30. Fubo will stream selected TBL events and library content, with 16 live events planned in 2027, potentially expanding ad-supported viewership and monetization on Fubo's FAST platform. The move could boost FUBO's content depth and ad sales.
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