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OMCBullishCorporate Developmentsnews
High materiality7/10

Omnicom Media launches Hearts United, creating a leading global media network

Aug 28, 2026, 11:03 AM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

The strong 2025 billings base, coupled with top US new-business momentum and AI-enabled operations, supports higher revenue growth and potential margin expansion; positive signal for OMC’s growth profile and competitive positioning.

AI summary

What happened, with direct paths to the underlying reporting

Omnicom Media unveiled Hearts United, a new global agency formed by uniting Hearts & Science with Mediahub across 40 markets and about $9.1 billion in 2025 billings. The combined entity leverages strong 2021–25 growth at both shops and industry-leading new-business momentum in the US, backed by AI-enabled, outcomes-driven workflows. The move aims to accelerate client growth and scale across Omnicom’s network.

  • Omnicom Media launches Hearts United, a 40-market global network.
  • Formed by merging Hearts & Science and Mediahub; aims to boost client growth.
  • Represents about $9.1B in 2025 billings.
  • US leadership: Estebanell (US); Jenkins (EMEA).

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