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COSTBullishIndustry Newsnews
Medium materiality6/10

Costco expands online bakery/deli delivery via Instacart and SameDay Costco

Aug 28, 2026, 12:56 PM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

Expansion of online ordering for high-appeal items could lift online orders and average basket size, adding a modest revenue tailwind. Margin impact depends on delivery economics and mix, but incremental volume from digital channels historically supports multiple retailers' earnings resilience.

AI summary

What happened, with direct paths to the underlying reporting

Costco is extending its online reach by delivering bakery and deli items through Instacart and the SameDay Costco platform, adding custom sheet cakes, 10-inch cakes, and party trays. This expands digital convenience for celebrations and could lift online orders and average basket size, supporting Costco's broader e-commerce strategy alongside its long-running Instacart partnership.

  • Costco expands delivery of bakery/deli items via Instacart and SameDay Costco.
  • New items: custom sheet cakes, 10-inch cakes, platters and trays.
  • Online ordering now available through sameday.costco.com and Instacart marketplace.
  • February paper-order system retired, enabling digital orders for these items.
  • Costco did not immediately comment; coverage notes extend the partnership.

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