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Licensing deal and Oscar-associated IP could lift MAT revenue and margins; near-term product shipments (Sept 25) may boost quarterly sales; multi-year line expansion de-risks reliance on existing products.
What happened, with direct paths to the underlying reporting
Mattel secured Netflix's global master license for KPop Demon Hunters after the film's June 2025 release and 2026 Oscar win, launching a broad merchandising push. Initial waves included minifigures in May 2025 and 12-inch fashion dolls later, with deluxe Rumi priced at $54 and shipping slated Sept 25. Additional dolls and bundles are planned through 2027.
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