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The simultaneous Pollo Asado and Chili Lime Chips launches, coupled with a delivery-fee promo and Rewards-exclusive access, could lift guest visits, app engagement, and average order value in the near term, providing a positive read on CMG's promo efficiency and digital funnel momentum.
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Chipotle announces its first-ever simultaneous rollout of Pollo Asado with a refreshed recipe and Chili Lime Chips, inspired by a viral fan trend. The dual LTOs run Aug 31–Sept 13 with exclusive digital access for Rewards members and a delivery-fee promo, aiming to lift traffic, order frequency, and app engagement during the promo window.
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