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The rollout introduces a premium, specialty-style format with a large SKUs count and new brands, potentially driving foot traffic, higher AUR, and loyalty engagement in the near term. However, execution risk exists given the Ulta partnership dissolution and competitive beauty landscape.
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Target is launching Beauty Studio, a specialty-style beauty concept, Sept. 10 in 600+ stores and Target.com, offering 1,600 products from 90 brands, two-thirds new to Target. The format brings advisers, testing, and rotating displays to elevate the beauty shopping experience and could lift traffic and margin as Target pursues growth after ending its Ulta collaboration.
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