Sezzle expands merchant network with three major back-to-school partners
Sep 1, 2026, 7:53 AM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting
The three merchant additions expand Sezzle's addressable market and could lift payment volumes during a peak season. Positive sentiment from brand partners and the large Follett footprint support near-term GMV gains, though actual take rates and merchant churn will determine magnitude; regulatory or competitive shifts could cap upside, as seen in BNPL cycles historically.
AI summary
What happened, with direct paths to the underlying reporting
Sezzle announced three new merchants, Gymshark, Debenhams Group, and Follett Higher Education, joining its network during the peak back-to-school season. The expansion aligns with a record $103.5 billion back-to-college spend and rising BNPL adoption by Gen Z, potentially boosting Sezzle checkout volumes this quarter.
Record back-to-college season at $103.5B; 23% budgeting tighter.
63% of college students skipped textbooks; BNPL usage rising.
BNPL adoption among Gen Z supports Sezzle at checkout.
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