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The ruling reduces the likelihood of a forced AdX divestiture, alleviating a potentially large near-term strategic disruption and associated costs. Historically, courts curbing breakups in tech (e.g., Meta/Instagram, Chrome cases) have produced stepped-up positive sentiment for core platforms when asset sales are avoided.
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A Virginia judge refused to force Google to divest AdX, opting for behavioral remedies. The decision preserves Google's ad-tech business and reduces breakup risk, given AdX's limited revenue share. The ruling adds to a pattern of cautious court decisions on large tech breakups amid ongoing antitrust scrutiny.
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