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Lululemon cuts full-year guidance; shares plunge after Q2 miss

Sep 4, 2026, 10:01 AM EDT2 sourcesAI-analyzed

Why it may matterVerify against the original reporting

Miss on revenue, abrupt guidance downgrades, and a sharp pre-market selloff indicate meaningful near-term downside risk; multiple visible price-target cuts reinforce negative sentiment. Historical pattern shows LULU often tests lower levels after earnings misses unless there is a clear margin or growth catalyst.

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What happened, with direct paths to the underlying reporting

Lululemon reported Q2 revenue of $2.42B (vs $2.46B est) and cut full-year guidance to $10.35–$10.50B with EPS guidance of $9.48–$9.73. The stock slid ~20% pre-market as analysts lowered targets (e.g., JPMorgan to $95; Bernstein to $115). The results intensify near-term risk, though the company reiterates focus on product, marketing, and cost discipline.

Q2 revenue $2.42B vs $2.46B est; EPS not specified vs estimates.
Full-year guidance cut: revenue $10.35–$10.50B; EPS $9.48–$9.73.
Shares fall 20.3% pre-market to around $97.
Analysts cut price targets: JPM to $95; Bernstein to $115.
Meghan Frank cites growth focus, product upgrades, and disciplined costs.

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