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Promotional subsidies and multi-line business offers can drive short-term activations and cross-sell of services, potentially lifting near-term revenue visibility and reducing churn. Historical promos around new device launches often yield incremental subs in the absence of macro deterioration, albeit with subsidy-related margin considerations.
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Comcast’s Xfinity Mobile and Comcast Business Mobile launched iPhone 18 Pro/Pro Max promotions, including up to $1,300 trade-in discounts and $400 off without trade-ins. Pre-orders begin Sept 12 with device availability Sept 18, while Business Mobile offers a $1,600 gift card for two Pro lines and $800 per line thereafter through Oct 11, 2026. The initiative aims to lift activations and ecosystem cross-sell, potentially boosting near-term wireless revenue and retention.
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