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Aggressive device-promo incentives and loyalty-driven payments can boost subscriber intake and device financing activity, potentially lifting near-term postpaid revenue and cash flows. History shows iPhone launches paired with carrier promotions can drive ARPU uplift, though margins may compress due to promo costs in the short term.
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Verizon announced a broad iPhone 18 Pro promotion, including Simplicity Pro and a yearly upgrade path, backed by a loyalty program that waives activation and upgrade fees and offers 3% Verizon Dollars monthly. Preorders kick off Sept 12 (8am ET) for iPhone 18 Pro/Pro Max, with iPhone Duo preorder on Oct 16, plus trade-in credits up to $1,200 and bundles with Apple Watch/iPad. If uptake is strong, this could lift postpaid ARPU and device revenue, though near-term margins may face promotional costs.
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