Signal brief

MSCI's ETF Intelligence Survey 2026 shows advisers plan to increase active ETF usage by 71% over the next two years, with 58% expecting new active ETF allocations to displace existing mutual funds. The findings also highlight ambitions for broader international exposure and a willingness to access less liquid assets via ETFs, underscoring demand for MSCI's data, indexes and analytics to evaluate and implement ETF strategies.

• MSCI survey shows 71% advisers plan higher active ETF use.
• 58% say a new active ETF would displace an existing mutual fund.
• 45% expect equity allocations to broaden beyond home markets over two years.
• Nearly half open to accessing less liquid assets via ETF; 16% favor private markets.
• MSCI emphasizes value, liquidity and fit in ETF product selection.