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The feature expands potential monetization through WhatsApp Business API usage and reduces onboarding friction, which could lift SMB adoption and API revenue over the long term.
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Meta unveiled AI-focused subscription plans and a WhatsApp Business Tools MCP that lets AI agents automate onboarding for WhatsApp Business. The MCP lets coding agents perform setup tasks such as creating accounts, verifying numbers, and obtaining Cloud API access, reducing manual steps. If adoption expands, this could bolster WhatsApp monetization and reinforce Meta's AI developer ecosystem.
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