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Expansion widens monetization channels and inventory, potentially lifting revenue growth and ARPU; near-term impact depends on creator uptake and ad demand, but the framework is favorable.
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Spotify is widening its podcast monetization program to 35 regions this fall, enabling podcasters to earn from ad and Premium revenue across video and audio formats. Video podcast consumption has risen 140% since 2022, and monthly payouts are up about 33% since January, underscoring accelerating monetization. The eligibility update—three episodes, 2,000 consumption hours, and 1,000 engaged users in the last 30 days—could boost participation by about 45%.
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