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Spotify Expands Podcast Partner Program to 35 Regions, Expanding Monetization

Sep 17, 2026, 9:46 AM EDT1 sourcesAI-analyzed

Why it may matterVerify against the original reporting

Expansion widens monetization channels and inventory, potentially lifting revenue growth and ARPU; near-term impact depends on creator uptake and ad demand, but the framework is favorable.

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What happened, with direct paths to the underlying reporting

Spotify is widening its podcast monetization program to 35 regions this fall, enabling podcasters to earn from ad and Premium revenue across video and audio formats. Video podcast consumption has risen 140% since 2022, and monthly payouts are up about 33% since January, underscoring accelerating monetization. The eligibility update—three episodes, 2,000 consumption hours, and 1,000 engaged users in the last 30 days—could boost participation by about 45%.

Spotify expands partner podcast program to 35 regions this fall.
Regions include Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, Dominican Republic, Bahamas.
Video podcast impressions up 140% since 2022; payouts up 33% since January.
Eligibility criteria updated: three episodes, 2,000 hours, 1,000 engaged in last 30 days.
Podcasters keep sponsorship revenue; ads & Premium sharing apply; distribution on other platforms allowed.

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