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A marquee premium product and exclusive Costco arrangement could lift Toblerone category performance and MDLZ's premium brand perception in multiple markets, potentially supporting near-term multiple expansion if sales flow materializes; risk remains in execution and consumer uptake.
What happened, with direct paths to the underlying reporting
MDLZ unveiled Toblerone Diamond Truffles with Biscoff, a premium diamond-shaped chocolate featuring Biscoff spread and honey-almond nougat. The product debuts as a Costco-exclusive 495g box across 10 markets and a 180g sharing box in select countries, underscoring MDLZ's premiumization push and a landmark Costco collaboration.
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