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The upgrade to Buy and new target imply upside potential and may attract buyers, especially if Oct 20 results reinforce the international growth thesis; historic upgrades often produce short-term rallies, though price remains sensitive to engagement metrics.
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Deutsche Bank analyst Bryan Kraft upgraded Netflix to Buy with a $95 target, arguing that Netflix’s international production footprint (>60% outside the US) provides a durable competitive edge. The call follows a rough September selloff and ongoing engagement concerns, but the upgrade frames NFLX’s growth as amplified by international scale. Investors will watch engagement metrics and the international content cadence ahead of the Oct. 20 results.
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