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LIONBullishIndustry Newsnews
High materiality7/10

Lionsgate collaborates with Scentbird for Twilight New Moon fragrance launch

Oct 1, 2026, 9:57 AM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting

Positive signaling for Lionsgate’s IP monetization strategy; near-term merchandising and experiential revenue potential as the exclusive fragrance drops and fan activations commence.

AI summary

What happened, with direct paths to the underlying reporting

Scentbird introduces The Twilight Saga: New Moon Eau de Parfum, exclusive to Scentbird, launching Oct 1, 2026. The deal extends Lionsgate's Twilight IP into consumer products and live experiences, potentially expanding licensing revenue. If successful, this could broaden IP monetization beyond films and support near-term brand engagement for LION.

  • Lionsgate partners with Scentbird for Twilight New Moon fragrance launch.
  • Exclusive exclusive-through-Scentbird release set for Oct 1, 2026.
  • Twilight franchise has grossed over $3.3 billion worldwide across five films.
  • Lionsgate Global Products & Experiences expanding IP monetization via consumer products and events.
  • Netflix upholds Midnight Sun adaptation, potentially boosting Twilight IP demand.

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