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Legal action and heightened scrutiny add near-term risk; momentum from advertisers is uncertain, while ETF weightings could amplify moves on flows.
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AppLovin faces renewed legal and regulatory pressure after a San Diego lawsuit alleging data collection from children’s devices to serve targeted ads, with the SEC probe previously closing without enforcement action. Near-term downside remains due to legal risk and broader growth-stock weakness, but Needham’s upgrade suggests potential long-term ad-spend growth as new advertisers join the platform.
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