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RIVNBullishIndustry Newsnews

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Rivian launches R2 and Ghostbusters tie-in as Q3 momentum grows

Oct 9, 2026, 12:56 PM EDT1 sourcesAI-analyzed

Why it may matterVerify against the original reporting

The R2 launch expands addressable demand and could improve volume mix; the Ghostbusters tie-in adds attention ahead of earnings, potentially lifting sentiment and aiding the stock in the near term.

AI summary

What happened, with direct paths to the underlying reporting

Rivian rolled out the R2 as its most affordable model and partnered with Sony Pictures’ Ghostbusters for Halloween features across R1S, R1T, and R2. Q3 deliveries rose to 19,248, up from 13,201 a year earlier, with full-year deliveries guided at 65,000–75,000. Results due Oct. 29 will likely influence near-term sentiment and the stock's trajectory.

Rivian unveils the R2, its cheapest model to date.
Ghostbusters Halloween features roll out across R1S, R1T, and R2 (Oct 9–Nov 2) via Sony Pictures.
Q3 deliveries reach 19,248, up from 13,201 YoY; 65k–75k full-year guidance.
Q3 results due Oct 29; consensus revenue around $1.97B with a history of beating estimates.
Rivian emphasizes brand engagement and momentum, keeping expectations for year-end deliveries intact.

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