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Digital collaborations with metaverse platforms can bolster brand exposure, especially among youth, potentially lifting online engagement and future sales; however, lack of terms/metrics tempers near-term upside.
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ELF Beauty's e.l.f. Cosmetics partners with ZEPETO to offer Express your e.l.f., a virtual look creator on the avatar-based metaverse. The move expands ELF's brand presence beyond traditional channels and could boost digital engagement and online reach, potentially supporting future e-commerce or marketing outcomes through younger demographics.
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