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JOYYBullishIndustry Newsnews

Medium materiality6/10

BIGO Ads SDK Expands via Google AdMob Mediation, Boosting JOYY Monetization

Oct 13, 2026, 8:17 AM EDT1 sourcesAI-analyzed

Why it may matterVerify against the original reporting

The announcement signals a scalable monetization channel through Google AdMob, with real-user tests showing ARPU uplift; while no revenue figures are provided, broader adoption (55k+ apps) and a major partner could lift JOYY's ad revenue growth and potentially margins in the near term.

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What happened, with direct paths to the underlying reporting

JOYY's BIGO Ads announced general availability of its SDK through Google AdMob mediation, broadening monetization across gaming and non-gaming apps. The setup targets higher eCPMs and fill rates via in-app bidding, supported by Talkie's feedback of ARPU doubling. With more than 55,000 apps already using the SDK, this could meaningfully lift JOYY's near-term ad-revenue growth and diversify its monetization mix.

BIGO Ads SDK generally available via Google AdMob mediation.
Formats: app open, native, rewarded, banner, interstitial.
In-app bidding supported; aims to lift eCPM and revenue.
Talkie reports ARPU up 2x with BIGO Ads integration.
BIGO Ads SDK integrated in over 55,000 apps to date.

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