Asure Expands CyberMax Protects Offering Ahead of Cybersecurity Awareness Month
Oct 13, 2026, 8:41 AM EDT1 sourcesAI-analyzed
Why it may matterVerify against the original reporting
The announcement signals an expanded product bundle and cross-sell potential within ASUR's existing SMB base, which can improve stickiness and lifetime value. Historical examples show bundled offerings and cybersecurity add-ons can lift contract value over time, though immediate revenue reception remains uncertain without disclosed figures.
AI summary
What happened, with direct paths to the underlying reporting
Asure Software announced an expanded CyberMax Protects offering, bundling cyber liability insurance with prevention services and incident response for thousands of SMB clients, in line with Cybersecurity Awareness Month. The move broadens Asure's value proposition within its payroll/HR ecosystem, potentially lifting cross-sell opportunities and client retention, though the release does not provide immediate revenue figures.
Asure highlights CyberMax Protects, bundling cyber insurance with prevention and incident response.
Expansion targets thousands of SMBs via Asure's existing employer relationships.
Announcement tied to Cybersecurity Awareness Month, a DHS initiative.
No revenue figures disclosed; potential uplift from cross-sell and renewals.
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