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A 10% rewards program with free shipping could boost repeat purchases and average order value in the luxury home category. Given 35% Q2 growth for Perigold, the loyalty push may accelerate share gains and GMV over 6–18 months, though profitability depends on redemption costs and marketing spend.
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Perigold unveiled Perigold Insider, a $175 annual loyalty program offering 10% rewards, free shipping, and priority service. The move aligns with strong luxury home demand, as Perigold reported over 35% Q2 growth in 2026. The program could lift repeat purchases and expand share of high-end projects within Wayfair's luxury portfolio.
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