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Cramer backs VF Corp and Kontoor as undervalued apparel plays amid denim revival

Oct 15, 2026, 7:07 PM EDT1 sourcesAI-analyzed

Why it may matterVerify against the original reporting

Multiple buy ratings and attractive targets (VF ~$20; Kontoor ~$89) signal stock-specific upside; significant buyback and an anticipated denim-driven rebound add to near-term upside potential, likely lifting related S&P 500 weights or sentiment.

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Jim Cramer urged investors to look beyond AI into apparel plays VF Corp and Kontoor Brands as valuations slump. Upgrades from Truist, Piper Sandler and Jefferies, plus a denim revival and a planned Lee sale, create near-term catalysts for potential turnarounds. The moves could lift consumer-discretionary exposure and support related S&P 500 components in the weeks ahead.

Cramer backs VF Corp and Kontoor as undervalued apparel plays. Market pressures have depressed valuations.
Truist and Piper Sandler upgrade VF to buy; target around $20. Implied ~17% upside.
Jefferies upgrades Kontoor to buy; target $89, ~22% upside. Buyback and growth cited.
Denim revival and non-athletic trends could lift Vans, Wrangler. Vans sales have fallen; improvement could unlock VF's turnaround.
Lee sale to Authentic Brands valued up to $1B; Helly Hansen growth angle.

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