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The appointment signals a disciplined push on pricing and inventory management, which can improve revenue per available unit and direct-booking profitability as execution ramps.
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Marriott Vacations Worldwide appointed Heena Patel as Chief Revenue Management Officer, a newly created role. Patel will oversee resort inventory optimization and revenue management strategy, linking inventory, rental demand, and digital commerce to maximize direct bookings and pricing efficiency. The move signals MVW's commitment to monetizing its inventory through technology-driven pricing, with potential margin gains if execution proves effective.
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