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If incentives successfully attract more drivers, Uber could see shorter wait times and higher ride volumes, boosting gross bookings and revenue in the near term, though this may be offset by higher incentive costs.
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Uber is offering sizable driver incentives, including up to $525 for 45 trips and referrals up to $1,225, to bolster supply during peak travel. The effort mirrors 2021 tactics used to attract drivers when demand outpaced supply, suggesting ongoing concerns about driver availability. If effective, it could shorten wait times and lift rides volume, though near-term margins may face higher incentive costs.
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