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Positive user engagement could lift club utilization and renewals; may improve monetization of programming and app features; historical parallels show technology-enabled matchmaking can boost participation in sports clubs, though magnitude depends on member adoption and pricing for programming.
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Life Time is expanding its strategic alliance with DUPR by integrating the Dynamic Universal Pickleball Rating into its app and rolling out DUPR-based programming across its pickleball network. The nationwide rollout should improve matchmaking, increase court bookings, and enhance member engagement, potentially lifting membership value as pickleball demand grows.
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