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Rising fraud activity can broaden TRU's addressable market for fraud-prevention and monitoring services, supporting potential revenue uplift and cross-sell opportunities; history shows security concerns drive demand for identity-protection offerings.
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A survey finds more than half of U.S. business leaders saw increased scam and authorized fraud activity over the past year, with AI enabling attackers to scale incursions and target trusted relationships. This trend could boost demand for TRU's fraud-prevention, identity protection, and risk-management offerings, potentially supporting near-term revenue growth as customers invest in stronger controls.
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